Collection: Lulujo

Lulujo began in 2008 when founder Dawn Pottier created a product for her own newborn while on maternity leave, convinced that if she needed it, other parents probably would too. Named after her two children, the Canadian brand has grown from that single idea into a collection of muslin swaddles, blankets, milestone cards and baby gifts used by families around the world. What sets Lulujo apart is the way the products balance usefulness with sentiment.

The range is built around everyday essentials. Soft fabrics, gentle colours and designs that give everything a calm, timeless feel, without losing the practicality parents need.