Privacy
Last updated: May 6, 2025
This Privacy Policy describes how Bebeco (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.bebeco.co.uk (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” mean you as the user of the Services.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources, as set out below. We also use this information to communicate with you, improve the Services, comply with legal obligations, enforce our terms, and protect the Services and our users.
Information We Collect Directly From You
- Contact details: name, address, phone, email
- Order information: billing and shipping addresses, payment confirmation, email, phone
- Account information: username, password, security questions
- Shopping information: items viewed, cart contents, loyalty points, reviews, referrals, gift cards, purchases
- Loyalty data: saved points, reviews, referrals, gift‑card balances
- Customer‑support information: messages or other content you send us
Information We Collect About Your Usage
We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies. Usage Data may include device and browser details, IP address, network connection, and how you use the Site and your account.
Information We Obtain From Third Parties
- Companies that support our Site and Services: e.g., Shopify
- Payment processors: limited card data (last 4 digits, card type) or PayPal email to complete transactions
- Advertising and analytics providers: data collected via pixels, web beacons, SDKs, and cookies
Any third‑party data is handled in line with this Policy (see Third‑Party Websites and Links).
How We Use Your Personal Information
Providing Products and Services — Contract (Art. 6 (1)(b))
- Process payments and fulfil orders
- Send notifications about your account, purchases, returns, or exchanges
- Create and manage your account
- Arrange shipping and handle returns
Marketing and Advertising — Legitimate interest (Art. 6 (1)(f))
- We send promotional emails or postal mail and show personalised ads. For UK/EEA residents, our legal basis is legitimate interest in selling products (Article 6(1)(f) UK/EU GDPR).
- We use Google Ads Enhanced Conversions to improve ad accuracy. This securely hashes first‑party customer data (e.g., email) before sending it to Google. Learn more here.
Security and Fraud Prevention — Legitimate interest (Art. 6 (1)(f))
- Detect, investigate, prevent fraud or misuse.
Communicating with You and Service Improvement — Legitimate interest (Art. 6 (1)(f))
- Provide support and enhance our Services.
Legal or Accounting Compliance — Legal obligation (Art. 6 (1)(c))
- Maintain tax, financial, and order records as required by law
Automated decision‑making
- We do not use your personal information to make decisions that are taken solely by automated means and that produce legal or similarly significant effects.
How We Disclose Personal Information
We may share your information in the circumstances below:
- Service providers and vendors (IT, payment, analytics, fulfilment, shipping)
- Business and marketing partners for advertising and promotions
- With your consent or direction, e.g., social‑media integrations or referrals
- Affiliates within our corporate group
- Legal or business events, such as mergers, bankruptcy, subpoenas, or to defend our rights
Sensitive personal information: We do not use or disclose sensitive personal data without your consent and never to infer characteristics.
Order fulfilment via third‑party suppliers: To ship products, we may share your name, address, and contact details with trusted suppliers who package and deliver items. They may also receive this data to resolve delivery issues. We disclose only what is necessary and require partners to handle the data solely for these purposes—our legal bases are legitimate interest and your implied consent when placing an order.
Cookies
We use cookies to power, improve, and analyse the Site. Find more details here: Cookie Policy and here: Shopify cookie policy.
- Remember your preferences
- Run analytics
- Enable tailored ads via third‑party cookies
- Support Google Ads Enhanced Conversions (cookies + hashed data)
Most browsers accept cookies by default. Blocking cookies may affect Site functionality.
The Site displays a cookie banner that lets you accept or reject non‑essential cookies before they are set.
Security and Retention of Your Information
We employ reasonable safeguards but cannot guarantee absolute security. Information you send in transit may be unsecured. We retain personal data as long as needed to provide Services, support your orders and account, comply with legal obligations, resolve disputes, and maintain business records (order data may be kept indefinitely for these purposes).
Your Rights
- Access / know what personal information we hold
- Request deletion or correction
- Data portability
- Opt‑out of sale, sharing, or targeted advertising
- Restrict or object (including objecting to processing based on legitimate interests or direct marketing).
- Withdraw consent at any time
- Appeal our decision on any request
- Unsubscribe from marketing via the “unsubscribe” link in each email
Exercise these rights via the contact details below. We may verify your identity before acting on a request.
Complaints
If you have concerns about how we handle your personal information, please contact us first using the details below.
If we cannot resolve your complaint, you have the right to lodge it with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection: You can contact them here.
EEA residents can find their local supervisory authorities here.
Third Party Websites and Links
Our Site may link to external sites we do not control. Review their privacy policies; we are not responsible for their practices. Posting on public forums or third‑party platforms may make your data visible to others.
Children’s Data
The Services are not directed to children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided data, please contact us and we will delete it.
International Users
Your personal information may be transferred, stored, and processed outside your country. For transfers from Europe, we rely on Standard Contractual Clauses or UK equivalents unless the destination offers adequate protection.
Contact
Questions or requests? Call 01225 819 199, email datacontroller@bebeco.co.uk, or write to: 95 Freestone Way, Corsham, ENG, SN13 9EE, GB
For the purposes of applicable data protection laws, including the UK GDPR and the Data Protection Act 2018, we act as the data controller of your personal information, unless explicitly stated otherwise.