Collection: ezpz

Founded in Colorado by Lindsey Laurain, a mum of three who wanted feeding products that were actually designed around how babies and toddlers eat. She brought in a Paediatric Feeding Specialist from the start, which is why the products look the way they do: suction bases that stay put, open cups that support natural lip closure, plates and bowls sized for small hands at different stages.

ezpz remains one of the most recommended feeding brands among parents and feeding specialists alike. The range covers everything from first weaning through to independent toddler mealtimes, all made from food-grade silicone, free from BPA, PVC and phthalates, and intended to be used every day.