ezpz

Founded in Colorado by Lindsey Laurain, a mum of three who wanted feeding products that were actually designed around how babies and toddlers eat. She brought in a Paediatric Feeding Specialist from the start, which is why the products look the way they do: suction bases that stay put, open cups that support natural lip closure, plates and bowls sized for small hands at different stages.

ezpz remains one of the most recommended feeding brands among parents and feeding specialists alike. The range covers everything from first weaning through to independent toddler mealtimes, all made from food-grade silicone, free from BPA, PVC and phthalates, and intended to be used every day.

77 products

Cups Bowls Plates Cutlery Feeding Sets Weaning

Want to know more?

Is ezpz right for my child's age? 

ezpz grows with your child from early weaning through to toddlerhood. The Tiny range supports first foods from around 6 months, the Mini range builds independence from 12 months, and the Happy range suits toddler from age 2+, providing bigger portions as they grow. Each piece is designed and sized around what your child can actually manage at their developmental stage, not just the age on the box.

What materials are used and are they safe? 

Products are made from 100% food-grade silicone, free from BPA, BPS, PVC, phthalates, and latex. That matters because babies mouth everything at mealtimes, so you want materials that handle repeated contact with food, heat, and little teeth without concern. The silicone is soft on gums but tough enough for everyday use.

How do I clean ezpz products?

ezpz products are dishwasher, microwave, and oven safe up to 175°C, so cleaning is straightforward. Mats, bowls, and cups can go on the top rack after each meal.

How long will we get use out of it?

ezpz is designed to move through stages rather than be outgrown quickly. The Tiny Cup at 4 months becomes the foundation for open-cup drinking skills your child will use well into toddlerhood. Many families find they use the mats and bowls daily for two to three years, which is a long time in baby product terms.

What makes ezpz different from similar products? 

It’s designed around how babies actually learn to eat and drink. The range was developed by a paediatric feeding therapist, so details like the cup shape, spoon feel, and stable base all support real feeding skills, not just getting food from bowl to mouth. Each product is then third-party safety tested and trialled with hundreds of real babies before it reaches you. The result is a feeding range that works with your child's developmental stage.

Do the products work together as a set?

Yes, the ranges are built to complement each other. The Tiny First Foods Set and Mini Feeding Set bundle the key pieces for each stage so you're not guessing what goes together. Starting with a set also means everything is sized consistently, which helps your child build confidence with familiar shapes and weights as they progress.