Privacy

Last updated: October 23rd, 2026

This Privacy Policy describes how Bebeco (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.bebeco.co.uk (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” mean you as the user of the Services.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as set out below. We also use this information to communicate with you, improve the Services, comply with legal obligations, enforce our terms, and protect the Services and our users.

Information We Collect Directly From You

  • Contact details: name, address, phone, email
  • Order information: billing and shipping addresses, payment confirmation, email, phone
  • Shopping information: cart contents, reviews, gift cards, gift-card balances, purchases
  • Customer-support information: messages or other content you send us

Information We Collect About Your Usage

We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies. Usage Data may include device and browser details, IP address, network connection, and how you use the Site and your account.

Information We Obtain From Third Parties

  • Companies that support our Site and Services: e.g., Shopify

Our store is hosted by Shopify. Shopify processes personal information when you visit or make a purchase from our store to provide services to us and to support the operation of our store. Where Shopify Network Intelligence is enabled, Shopify may also process information about your interactions with our store, other merchants and Shopify to provide and improve enhanced services.

Information may be shared with Shopify and other third parties, including parties located in other countries, where necessary to provide these services. You can find more information about how Shopify processes your personal information in Shopify's Consumer Privacy Policy and exercise applicable privacy rights through Shopify's Privacy Portal. Where Shopify processes personal information on our behalf, this is governed by Shopify's Data Processing Addendum.

  • Payment processors: payment method and transaction details required to process and administer payments.
  • Advertising and analytics providers: data collected via pixels, web beacons, SDKs, and cookies

Any third-party data is handled in line with this Policy (see Third-Party Websites and Links).

How We Use Your Personal Information

Providing Products and Services — Contract (Art. 6(1)(b))

  • Process payments and fulfil orders
  • Send notifications about your account, purchases, returns, or exchanges
  • Create and manage your account
  • Arrange shipping and handle returns

Marketing and Advertising

  • We may send you marketing communications about our products and services where permitted by law, including where you have consented or where we are permitted to contact existing customers. You can unsubscribe from marketing emails at any time using the unsubscribe link in the email.
  • We may also use cookies and similar technologies to show personalised advertising where you have given the required consent. You can manage or withdraw your consent through our cookie preferences.
  • We use Google Ads (including Enhanced Conversions and Customer Match) and Microsoft Advertising (Bing Ads) to help ensure our ads are accurate and relevant to you. These tools use cookies, pixels, and similar technologies to measure ad performance and understand how visitors interact with our website and our advertising across the web.
  • Certain advertising features securely hash limited first-party data, such as email addresses or phone numbers, before sending it to advertising platforms for matching purposes. The data is used for advertising measurement, matching and personalisation. Bebeco does not sell customer personal information.
  • You can manage your choices about non-essential cookies and advertising technologies through our cookie consent banner and cookie preferences.
  • You can also control how these platforms use your data for personalised advertising by visiting Google Ad Settings and the Microsoft Privacy Statement.

Security and Fraud Prevention — Legitimate interest (Art. 6(1)(f))

  • Detect, investigate, prevent fraud or misuse.

Communicating with You and Service Improvement — Legitimate interest (Art. 6(1)(f))

  • Provide support and enhance our Services.

Legal or Accounting Compliance — Legal obligation (Art. 6(1)(c))

  • Maintain tax, financial, and order records as required by law

Automated decision-making

  • We do not use your personal information to make decisions that are taken solely by automated means and that produce legal or similarly significant effects.

How We Disclose Personal Information

We may share your information in the circumstances below:

  • Service providers and vendors (IT, payment, analytics, fulfilment, shipping)
  • Business and marketing partners for advertising and promotions
  • With your consent or direction, e.g., social-media integrations or referrals
  • Legal or business events, such as mergers, bankruptcy, subpoenas, or to defend our rights

Sensitive personal information: We do not intentionally collect or use sensitive personal information as part of our normal Services.

Order fulfilment via third-party suppliers: To fulfil your order, we may share your name, address and contact details with trusted suppliers who package and deliver products on our behalf, including where necessary to resolve delivery issues. We share only the information necessary for these purposes. Our legal basis for this processing is the performance of our contract with you (Article 6(1)(b) UK GDPR).

Cookies

We use cookies to power, improve, and analyse the Site. Find more details here: Cookie Policy and here: Shopify cookie policy.

  • Remember your preferences
  • Run analytics
  • Enable tailored ads via third-party cookies
  • Support Google Ads Enhanced Conversions (cookies + hashed data)

Most browsers accept cookies by default. Blocking cookies may affect Site functionality.

The Site displays a cookie banner that lets you accept or reject non-essential cookies before they are set.

Security and Retention of Your Information

We use reasonable safeguards designed to protect your personal information, although no method of transmission or storage can be guaranteed to be completely secure.

We retain personal information for as long as necessary for the purposes for which it was collected, including providing our Services, supporting your orders and account, complying with legal, tax and accounting obligations, resolving disputes and maintaining appropriate business records. Order records may therefore be retained for an extended period where they remain necessary for these purposes.

Your Rights

  • Access / know what personal information we hold
  • Request deletion or correction
  • Data portability
  • Opt-out of sale, sharing, or targeted advertising
  • Restrict or object (including objecting to processing based on legitimate interests or direct marketing)
  • Withdraw consent at any time
  • Appeal our decision on any request
  • Unsubscribe from marketing via the “unsubscribe” link in each email

Exercise these rights via the contact details below. We may verify your identity before acting on a request.

Complaints

If you have concerns about how we handle your personal information, please contact us first using the details below.

If we cannot resolve your complaint, you have the right to lodge it with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. You can contact them here.

EEA residents can find their local supervisory authorities here.

Third-Party Websites and Links

Our Site may link to external sites we do not control. Review their privacy policies; we are not responsible for their practices. Posting on public forums or third-party platforms may make your data visible to others.

Children’s Data

The Services are not directed to children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided data, please contact us and we will delete it.

International Users

Your personal information may be transferred, stored, and processed outside your country. Where required by applicable data protection law, international transfers are made to countries recognised as providing adequate protection or are protected by appropriate contractual or other safeguards.

Contact

Questions or requests? Call 01225 819 199, email datacontroller@bebeco.co.uk, or write to: 95 Freestone Way, Corsham, ENG, SN13 9EE, GB

For the purposes of applicable data protection laws, including the UK GDPR and the Data Protection Act 2018, we act as the data controller of your personal information, unless explicitly stated otherwise.