Collection: Purflo

Purflo launched in 1996 as the UK's original baby safe sleep brand, with a founding breathable mattress developed through clinical research directed by Professor Peter Fleming CBE, a world-leading expert in infant health, at Bristol University. The mattress remains one of the few fully breathable, foam-free and fully washable mattresses available.

The brand's range has since gone on to include sleep bags, swaddles, baby nests, and sleep accessories, all shaped around the latest safe sleep guidance and extensive research into how babies sleep. What makes Purflo different is the level of detail behind the products. Breathable panels, antibacterial materials and carefully placed features all work together to create a safer, more comfortable sleep environment without adding anything unnecessary.