Brand Spotlight: Vilac Toys

Brand Spotlight: Vilac Toys

A Timeless Journey of Imagination and Quality Craftsmanship

Trends come and go, but there are a few brands that stand the test of time. With their timeless appeal and unwavering commitment to quality, Vilac Toys is one such brand . In a world filled with flashy and throw-away toys, Vilac stands as a beacon of enduring quality and timeless design, and as we continue to embrace the digital age, Vilac reminds us that some of the most magical adventures can still be found in the simplicity and beauty of a well-crafted wooden toy.

As a company that has been enchanting children and adults alike for over a century, this rich history, exceptional craftsmanship, and enduring charm is what makes Vilac Toys a cherished name in the realm of play. Founded in 1911 in the Jura region of France, Vilac has a rich heritage steeped in the tradition of woodworking.

From the very beginning, the brand set itself apart by combining traditional craftsmanship with a passion for creating toys that spark imagination and foster learning. Vilac's commitment to quality is evident in every piece they produce, making their toys not just playthings but cherished heirlooms passed down from one generation to the next.

Timeless Design:

Vilac's toys are characterised by their timeless design, often inspired by classic and retro aesthetics. The brand seamlessly blends nostalgia with a modern sensibility, creating toys that appeal to both children and parents. Whether it's their iconic pull-along animals, wooden puzzles, or imaginative play sets, Vilac toys exude a sense of whimsy and charm that transcends fleeting trends.

Wooden Wonders:

At the heart of Vilac's craftsmanship is their use of wood as the primary material for many of their toys. The brand's commitment to sustainability is reflected in their choice of beechwood and other environmentally friendly materials. The warmth and durability of wood not only contribute to the longevity of Vilac toys but also provide a sensory-rich experience for young minds exploring the world of play.

Educational Value:

Vilac understands that play is a crucial part of a child's development, and their toys are designed to stimulate creativity, problem-solving, and motor skills. From educational puzzles that encourage cognitive development to role-playing sets that foster social skills, Vilac toys go beyond mere entertainment, offering valuable learning experiences in every play session.

Iconic Collaborations:

Over the years, Vilac has collaborated with renowned designers and artists, resulting in limited-edition collections that are true works of art. These collaborations not only showcase Vilac's dedication to innovation but also introduce a fresh and contemporary perspective to their classic offerings.

A look at a few of their captivating toys:

As a stockist of Vilac Toys, we have seen these sought after toys become ever more popular. They make exceptional gifts for birthdays, Christmas or other special occasion. With such a wonderful selection to choose from it can be hard to pick just one. To make your decision easier, we've curated a short list of some our favourite Vilac Toys.



Vilac Accordion

A beautiful blue, white, and red accordion to introduce your child to the joys of music.


Iceland Musical Tin Tea Set

Vilac  Iceland Musical Tin Tea Set

Wind the teapot up to hear the tune of the classic nursery rhyme ‘how much is that doggy in the window’! With 14 pieces to play with, your little one will love hosting make believe tea parties with the addition of music to really get the party going!

The Little Drummer

Vilac The Little Drummer

A brilliant and timeless gift for children. This charming toy drum is adorned with captivating illustrations featuring toy soldiers. Complete with two drumsticks and a braided golden cord allows for easy wearing of this drum around the neck.


Magnetic World Map

Vilac Magnetic World Map

Joseph Kessel wrote, "Great journeys have this marvellous quality in which their enchantment begins even before departure. We open atlases, dream over maps, and repeat the magnificent names of unknown cities."
Known for her distinctive and colourful style, the Swedish illustrator and graphic designer, Ingela P. Arrhenius crafted this beautiful wooden magnetic map, transforming the learning of geography into an invitation to embark on a voyage.
My First School


Vilac My First School

This little school desk with its vintage look is packed out with educational materials. Well-made and compact, it features its own integrated chalkboard.


Learning Clock


Vilac Learning Clock

With Steampunk vibes, this fabulous wooden child's learning clock not only looks great on a shelf but is a terrfiec way to encourage your little one to tell the time in a visual and practical way.



Under the Canopy Early Sorting Box

 Vilac Under the Canopy Sorting Box

The perfect toy for introducing your little one to the world of shape and colour. Soft hues, multi-activity cubes, and a size perfect for little hands make this shape sorting box a must-have in the baby's room.

House of Balls


Vilac House of Balls

A toy to keep your little one entertained for hours.  The wooden balls tumble down the ramps and make the bell ring when they reach the bottom.


 Iceland Early Learning Activity Triangle

Vilac Iceland Early Learning Activity Triangle

A triangle of discovery, gently illustrated by Michelle Carlslund, a Danish illustrator known for her charming and whimsical illustrations, immerses little ones in the world of the Arctic. Each side is filled with surprises to enhance the motor skills of children aged 1 and above.

There's so much to explore: gears to turn, little heads to pivot, an owl and a fox to travel, a snow cylinder to spin, and beads and clouds to move along a wire! In the bear's igloo, a small side door with elastic hinges allows the child to retrieve the pieces they have fitted on one of the sides.




Red Seaplane
Vilac Red Seaplane
Children can perform all sort of acrobatic manoeuvres that come to mind, imagine themselves as pilots, adventurers, or aiding in a fire rescue with this superb wooden red seaplane. Made in France, this toy plane would be a beautiful decorative item for both young and old.
Vilac Classic Car
Vilac Classic Car
An iconic metal ride-on toy car. With a delightful blend of nostalgia and vintage charm, its captivating look is designed to enchant. Featuring large rubber wheels, it grants young pilots stability for their maiden races, ensuring a safe and exhilarating experience!
Red Riding Stacking Toy
 Vilac Red Riding Stacking Toy
Crafted from solid lacquered wood, this stackable Little Red Riding Hood serves as a tool for enhancing the motor skills of the little ones.
This is a toy you won't want to stow away at the end of the day's play—it's more than just a highly decorative piece. We believe it looks absolutely beautiful on display, and it's no wonder; after all, it has been designed and crafted by the renowned Japanese artist and designer, Shinzi Katoh, known for his whimsical and enchanting illustrations, his designs have gained international recognition.
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