Brand Spotlight: Fraupow

Brand Spotlight: Fraupow

Fraupow, a company founded by Sunita Boyes - a mum who understood that whilst breastfeeding is natural it was not always the easiest thing to do. The brand provides affordable and comfortable hands-free breast pumps that are designed for everyday use. 

Created to provide support for women who are breastfeeding. Fraupow aims to help women pump milk effortlessly and comfortably.

Sunita’s passion is for creating useful solutions for parents, especially mothers who are breastfeeding. It's clear that her goal is to help make their lives easier so that they can focus on enjoying time with their baby. Starting a company like Fraupow with the goal of creating accessible and affordable products for milking mums is commendable. An endeavour that we think will continue to make a positive impact in the lives of new parents.  

Breastfeeding can be a challenging and uncomfortable experience for many new mothers, especially in the beginning! It's essential to recognise that every mother's breastfeeding journey is unique, and what works for one mother may not work for another. Having access to affordable and comfortable breast pumps can make a significant difference in their ability to provide for their child. 

Hands-free breast pumps can also be a game-changer for women who need to pump regularly, as they allow them to multitask while pumping, such as working, reading, or even just relaxing. This can make the pumping experience much more convenient and less stressful for new mothers, which can ultimately help them develop a stronger feeding bond with their child.

The lightweight and wireless design of the Fraupow Breast Pump makes it incredibly convenient for busy mums who are on-the-go. Being able to wear the pump inside your bra means that you can continue with your daily tasks without having to worry about being tethered to a machine. The large capacity for collected milk is a fantastic feature as well, as it means that you won't have to empty the pump as frequently.

With the needs of mothers in mind, Fraupow has taken advantage of advancements in technology that allow it to create and design products to help ease the breastfeeding process. It's important for mothers to have access to tools that help them pump milk efficiently and effectively, especially for those who may not be able to breastfeed their babies directly.


Hands Free Breast Feeding


Yet it is not all about having the right breast pump and accessories. The right support from family, friends, and healthcare professionals can make a significant difference in a mother's breastfeeding journey. Emotional support can help mothers cope with the challenges that come with breastfeeding, such as pain, exhaustion, and frustration. 

Having access to resources such as lactation consultants, breastfeeding classes, and support groups can also help mothers feel more confident and informed about the process. In addition, having the right equipment, such as a comfortable nursing bra, breast pump, and nursing pads, can make breastfeeding more comfortable and convenient for both mother and baby. 

It's crucial to provide non-judgmental support to new mothers and respect their choices when it comes to feeding their babies. Ultimately, the most important thing is that the baby is fed and that the mother feels supported and empowered in her decision.

In-person support systems, such as antenatal classes, prenatal yoga, and Mum and baby groups, for new and expectant mothers to connect with others and receive the emotional support they need. 

It is essential to acknowledge the difficulties that many mothers face and the importance of access to supportive communities. Many online communities and support groups are available, and virtual prenatal and postnatal classes can provide a sense of connection and support. Mothers can also reach out to healthcare providers and mental health professionals for additional support if needed.

Prioritise self-care and seek help when necessary to support mental health and well-being. Remember that you are not alone in this, and many resources are available to support mothers.


Fraupow Breast Pump

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