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We are all about memories! Milestone help you create them, capture them and share them. The Milestone journey started with sets of photo cards to capture and remember special moments that make you smile. The idea came from Dutch mom Gemma Broekhuis who wanted to capture the first special moments of her first son Mikkel. She used handwritten cards describing the moment and added them to the pictures she took of her son. Realising how precious those pictures were and how easy it is to forget those key moments, she turned them into a product: Baby Cards by Milestoneā„¢.