{"title":"The Big Summer Toy Sale","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBig play, better prices.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Browse our Summer Toy Sale and find toys they'll love for less.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"classic-world-rattle-macaroon","title":"Classic World Rattle (Macaroon)","description":"\u003cp\u003eTreat your baby to the sensory experience that is the \u003cstrong\u003eClassic World Macaroon Rattle\u003c\/strong\u003e! This charming wooden rattle is designed to stimulate touch, sight, and sound, helping your little one explore the world around them. Its simple, compact design makes it perfect for tiny hands to grasp, shake, and play with.\u003c\/p\u003e\n\u003cp\u003eThe Macaroon Rattle features a little mirror for self-recognition, keeping your baby entertained while encouraging curiosity. The mix of materials offers a unique sensory experience, helping to develop fine motor skills and coordination.\u003c\/p\u003e\n\u003cp\u003eA soft silicone teething ring in the centre provides soothing relief for sore gums, making it a must-have during those tricky teething moments. This is a beautifully designed toy that’s both practical and fun.\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":42934495084759,"sku":"CW10007","price":6.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/products\/Classic-World-Macaroon-Rattle-1.jpg?v=1753286508"},{"product_id":"classic-world-rattle-elephant","title":"Classic World Rattle (Elephant)","description":"\u003cp\u003eThe \u003cstrong\u003eClassic World Elephant Rattle\u003c\/strong\u003e could just be the perfect little companion for your baby’s playtime adventures! Crafted from smooth beech wood and finished with a non-toxic, water-based stain, this adorable elephant is as safe as it is fun. Its cheerful design makes it a great rattle for infants and a delightful push toy as they grow.\u003c\/p\u003e\n\u003cp\u003eThis playful elephant doesn’t just look cute – it’s full of features to keep your baby entertained. Shake it to hear gentle sounds or let your toddler push it along as they explore. The bright colours and interactive design will capture their attention and help stimulate their senses.\u003c\/p\u003e\n\u003cp\u003eWhether it’s for shaking, pushing, or simply holding, this elephant rattle is perfect for tiny hands. Designed to grow with your little one, it’s a fun and safe way to encourage their development while bringing a smile to their face. A charming addition to any toy collection!\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":43209109176535,"sku":"CW3052","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/products\/Classic-World-Elephant-Rattle-1.jpg?v=1753288235"},{"product_id":"classic-world-rattle-ufo","title":"Classic World Rattle (UFO)","description":"\u003cp\u003eThis clever little wooden toy brings space-age fun to your baby’s playtime. Designed to look like a UFO, it’s easy to wave, shake, and rattle, capturing your baby’s attention with engaging colours and gentle sounds. \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eClassic World UFO Rattle\u003c\/strong\u003e is more than just a toy – it’s a soothing teether too! The soft silicone and wooden features are ideal for little gums, offering comfort during teething while encouraging sensory exploration.\u003c\/p\u003e\n\u003cp\u003eIts lightweight, easy-to-hold design makes it simple for tiny hands to grasp and enjoy.\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":43209212231895,"sku":"CW10006","price":5.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/products\/Classic-World-Rattle-UFO-1.jpg?v=1753285721"},{"product_id":"classic-world-hedgehog-pounding-bench","title":"Classic World Hedgehog Pounding Bench","description":"\u003cp\u003eGet ready for some hammering fun with the \u003cstrong\u003eClassic World Hedgehog Pounding Bench\u003c\/strong\u003e! This charming little pink hedgehog is designed to engage little hands while encouraging coordination and fine motor skills. The wooden balls can be hammered through the gaps and onto the detachable xylophone to make unique noises.\u003c\/p\u003e\n\u003cp\u003eMade from eco-friendly wood, this sturdy hedgehog is ready for hours of play. Its cheerful design and bright colours keep little ones entertained as they explore cause and effect.\u003c\/p\u003e\n\u003cp\u003ePerfect for toddlers, it’s a fantastic way to combine learning and play. Whether it's a gift or a new addition to the toy box, the Hedgehog Pounding Bench is sure to bring smiles all round!\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":43373407666391,"sku":"CW20137","price":21.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Classic-World-Hedgehog-Pounding-Bench-1.jpg?v=1752840702"},{"product_id":"classic-world-hercules-weightlifting","title":"Classic World Hercules Weightlifting","description":"\u003cp\u003eLet your little one lift their way to fun with the \u003cstrong\u003eClassic World Hercules Weightlifting Toy\u003c\/strong\u003e! This clever and simple balancing game makes little ones use the colourful wooden rings to correctly balance the arms of the little wooden Hercules. It’s a great way to spark imagination and develop problem-solving and coordination skills.\u003c\/p\u003e\n\u003cp\u003eThe eyes of the little Hercules move with the arms so when the arms are balanced he can see straight! A great teaching tool to aid fine motor skills and shape recognition.\u003c\/p\u003e\n\u003cp\u003eWhether it’s a new playtime favourite or a thoughtful gift, this weightlifting toy is packed with charm. Perfect for curious little minds!\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":43373418512599,"sku":"CW20147","price":13.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Classic-World-Hercules-Weightlifting-1.jpg?v=1752841480"},{"product_id":"classic-world-little-dentist-set","title":"Classic World Little Dentist Set","description":"\u003cp\u003eSay \"ahh!\" and dive into imaginative play with the \u003cstrong\u003eClassic World Little Dentist Set\u003c\/strong\u003e! This wooden toy set lets your child step into the role of a dentist, complete with all the tools they need to care for their patient’s pearly whites. It’s a great way to introduce kids to oral hygiene while developing fine motor skills, encouraging imagination, and curiosity.\u003c\/p\u003e\n\u003cp\u003eThe set includes realistic tools like a toothbrush, dental mirror, and pliers, plus pretend teeth that need cleaning or fixing. \u003c\/p\u003e\n\u003cp\u003eWhether they’re cleaning teeth or pulling a wobbly one, your child will love learning through play. Fun and educational, it’s perfect for role-playing solo or with friends.\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":43373460422871,"sku":"CW50556","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Classic-World-Little-Dentist-Set-1.jpg?v=1753101471"},{"product_id":"classic-world-locking-door","title":"Classic World Locking Door","description":"\u003cp\u003eUnlock endless fun with the \u003cstrong\u003eClassic World Locking Door\u003c\/strong\u003e! This engaging wooden shape sorter toy features a colourful board with a door and locks, designed to spark curiosity and encourage the development of fine motor skills.\u003c\/p\u003e\n\u003cp\u003eThe Locking Door comes with 10 lock shapes with which to use the key to open the door of the charmingly decorated house, keeping little ones entertained for hours as they practise unlocking and exploring.\u003c\/p\u003e\n\u003cp\u003ePerfect for tiny problem-solvers, this toy also encourages hand-eye coordination and logical thinking whilst building an awareness of shapes. A perfect mix of fun and learning, making it an ideal gift for curious minds.\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":43373470417111,"sku":"CW20143","price":13.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Classic-World-Locking-Door-1_9298f707-6909-4cba-aa64-20a18cb3f2a0.jpg?v=1753109970"},{"product_id":"classic-world-natural-world-exploration","title":"Classic World Natural World Exploration","description":"\u003cp\u003eLet your little explorer dive into the wonders of nature with the \u003cstrong\u003eClassic World Natural World Exploration\u003c\/strong\u003e! Perfect for curious minds, it contains two sets of lenses including concave mirrors, a magnifying glass, prisms and coloured lenses. \u003c\/p\u003e\n\u003cp\u003eThe set features a sturdy stand and viewing platform for closer inspection of fascinating finds. Tweezers are also included to help handle delicate flowers, leaves, or even muddy shells with care. Every tool is designed to be easy for little hands to use, turning nature walks and garden adventures into intriguing scientific missions. Uncovering the secrets of the natural world has never been so exciting.\u003c\/p\u003e\n\u003cp\u003eFrom creating rainbows to examining tiny creatures, it’s a fantastic way to ignite a love for discovery and science. This exploration set inspires children to connect with animals and plants around them. Whether it’s spotting tiny insects or observing the magic of light, this kit provides endless opportunities for learning and fun.\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":43373477757143,"sku":"CW20148","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Classic-World-Natural-World-Exploration-1.jpg?v=1753201891"},{"product_id":"classic-world-play-telephone","title":"Classic World Play Telephone","description":"\u003cp\u003eRing, ring! Who’s calling? The \u003cstrong\u003eClassic World Play Telephone\u003c\/strong\u003e is a beautifully designed wooden toy that brings vintage charm to modern play. With its realistic spin dial and wooden coins, kids can enjoy endless pretend play. This classic design inspires imaginative adventures, enhances social communication skills, and strengthens fine motor abilities.\u003c\/p\u003e\n\u003cp\u003ePerfect for little chatterboxes, the classic world telephone creates the ideal scenario for practicing dialogues and building confidence. Whether it’s a quick call to a loved one or planning their next big adventure, the working coin slot and dial immerse children in role play. It’s a good mix of learning and fun, sparking creativity every step of the way.\u003c\/p\u003e\n\u003cp\u003eWith its nostalgic charm and endless play possibilities, this telephone makes the perfect addition to your child’s toy collection. Time to dial up the fun!\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":43373526483159,"sku":"CW50551","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Classic-World-Play-Telephone-1.jpg?v=1753268054"},{"product_id":"classic-world-9-piece-pink-make-up-set","title":"Classic World 9-Piece Pink Make-Up Set","description":"\u003cp\u003eThe \u003cstrong\u003eClassic World 9-Piece Wooden Make-Up Set\u003c\/strong\u003e is perfect for little ones who love pretending, copying routines or getting ready for a big imaginary day out. It includes all the essentials: eye shadow, lipstick, perfume, nail polish, comb, mirror, hair dryer and a matching vanity case to keep everything in one place.\u003c\/p\u003e\n\u003cp\u003eThis set encourages creativity and self-expression through gentle, everyday role play. Whether they’re playing alone or with friends, it’s a fun way to explore feelings, routines and familiar objects—without the mess.\u003c\/p\u003e\n\u003cp\u003eMade from smooth, sustainable wood and coloured with child-safe, non-toxic paints, it’s a beautifully designed toy that feels good in little hands and stands up to repeat use.\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":43377825546455,"sku":"CW54402","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Classic-World-9-Piece-Make-Up-Set-1.jpg?v=1752065626"},{"product_id":"classic-world-animal-sorting-truck","title":"Classic World Animal Sorting Truck","description":"\u003cp\u003eThe \u003cstrong\u003eClassic World Animal Sorting Truck \u003c\/strong\u003eis a fun and educational toy designed to teach spatial awareness and problem-solving skills through fun, hands-on play. \u003c\/p\u003e\n\u003cp\u003eThe set includes 2 rescuers and 6 adorable wild animals, all of which can be neatly stored inside the truck for safekeeping. Children can wheel the truck around, picking up animals and sorting them into the correct slots on the side, making learning both engaging and enjoyable.\u003c\/p\u003e\n\u003cp\u003eBeautifully crafted from solid wood, this durable toy is built to last for generations. It’s perfect for inspiring imaginative play, improving fine motor skills, and creating endless hours of entertainment for curious little adventurers.\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":43377982177495,"sku":"CW4155","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Classic-World-Animal-Sorting-Truck.jpg?v=1752677470"},{"product_id":"classic-world-cash-register","title":"Classic World Cash Register","description":"\u003cp\u003eCash or card? 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Kids will love carefully stacking colourful pieces on the crocodile’s back without tipping it over—it’s trickier than it looks!\u003c\/p\u003e\n\u003cp\u003ePerfect for developing hand-eye coordination and fine motor skills, this game combines learning and laughter. Whether playing solo or with friends, it’s always a suspenseful balancing act.\u003c\/p\u003e\n\u003cp\u003eDurable and easy to handle, the Crocodile Balancing Game is perfect for on-the-go fun or family game nights. Who can stack the highest without toppling the croc? Dive into the fun and find out!\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":43378313134295,"sku":"CW3523","price":8.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Classic-World-Crocodile-Balancing-Game-1.jpg?v=1752765103"},{"product_id":"classic-world-cutting-fruit-set","title":"Classic World Cutting Fruit Set","description":"\u003cp\u003eSlice, dice, and play with the \u003cstrong\u003eClassic World Cutting Fruit Set\u003c\/strong\u003e! This colourful wooden set includes a variety of fruits like watermelon, kiwi, and banana, along with a sturdy knife and cutting board. Little chefs will love slicing the fruits apart and sticking them back together with the Velcro design—it’s a delicious way to learn through play!\u003c\/p\u003e\n\u003cp\u003ePerfect for imaginative kitchen fun, this set helps develop fine motor skills, hand-eye coordination, and creativity. 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With 21 wooden pieces, including removable blocks and shapes, your toddler can stack, build, and re-design the train’s carriages again and again, sparking endless creativity.\u003c\/p\u003e\n\u003cp\u003eThis pull-along train not only encourages walking but also enhances fine motor skills as little ones stack and slot the pieces together. It’s a wonderful way to keep their hands and imagination busy while supporting their development.\u003c\/p\u003e\n\u003cp\u003ePerfect for toddlers just finding their feet, this playful train combines movement, creativity, and learning into one fun toy. 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