{"title":"Newborn","description":"\u003cp class=\"_p_ua7qq_109\"\u003e\u003cspan\u003eThose first feeds, whether at 3am or mid-afternoon, need equipment you can rely on. Our newborn feeding collection brings together bottles, breast pumps, muslins, bibs, and essentials chosen to support you and your baby from birth through to around six months. No fuss, just good design and quality that makes early feeding a little easier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_ua7qq_109\"\u003e\u003cspan\u003eWhether you're breastfeeding, bottle feeding, or combining both, we've selected products that work. Anti-colic bottles that reduce wind, comfortable breast pumps, soft muslins, and bibs sized for newborns. Practical support when it matters.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"hippychick-feeding-pillow-animal-friends","title":"Hippychick Feeding Pillow (Animal Friends)","description":"\u003cp\u003eWith its ergonomic structure, the \u003cstrong\u003eHippychick Feeding Pillow\u003c\/strong\u003e makes feeding feel easier and more comfortable wherever you are. Shaped to sit snugly around your waist, it supports your baby at the right height for breastfeeding or bottle feeding, reducing strain on your arms, shoulders, and back. The long ties keep it securely in place, so there’s no gap between you and your baby, helping feeds feel more relaxed and natural.\u003c\/p\u003e\n\u003cp\u003eLightweight and easy to carry, the pillow packs away neatly into its cotton drawstring bag, making it just as useful for trips out as it is at home. You can even tie it to your pushchair handles, so it’s always within reach when you need it. The removable 100% cotton cover is machine washable at 30°C, so it’s quick to freshen up if spills happen along the way.\u003c\/p\u003e\n\u003cp\u003eFar more than just a feeding pillow, it’s designed to adapt as your baby grows. It can be used to support tummy time, as a prop for learning to sit, or even as extra comfort during pregnancy to ease backache or help you find a better sleeping position. Simple, versatile, and thoughtfully designed, it’s a support you’ll keep turning to long after those first feeds.\u003c\/p\u003e","brand":"Hippychick","offers":[{"title":"Default Title","offer_id":42821017632983,"sku":"HCFP003","price":39.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Hippychick-Feeding-Pillow-Animal-Friends-A.jpg?v=1759248576"},{"product_id":"hippychick-feeding-pillow-charcoal-dusty-pink","title":"Hippychick Feeding Pillow (Charcoal \u0026 Dusty Pink)","description":"\u003cp\u003eWith its ergonomic structure, the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eHippychick Feeding Pillow\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003emakes feeding feel easier and more comfortable wherever you are. Shaped to sit snugly around your waist, it supports your baby at the right height for breastfeeding or bottle feeding, reducing strain on your arms, shoulders, and back. The long ties keep it securely in place, so there’s no gap between you and your baby, helping feeds feel more relaxed and natural.\u003c\/p\u003e\n\u003cp\u003eLightweight and easy to carry, the pillow packs away neatly into its cotton drawstring bag, making it just as useful for trips out as it is at home. You can even tie it to your pushchair handles, so it’s always within reach when you need it. The removable 100% cotton cover is machine washable at 30°C, so it’s quick to freshen up if spills happen along the way.\u003c\/p\u003e\n\u003cp\u003eFar more than just a feeding pillow, it’s designed to adapt as your baby grows. It can be used to support tummy time, as a prop for learning to sit, or even as extra comfort during pregnancy to ease backache or help you find a better sleeping position. Simple, versatile, and thoughtfully designed, it’s a support you’ll keep turning to long after those first feeds.\u003c\/p\u003e","brand":"Hippychick","offers":[{"title":"Default Title","offer_id":43049366880471,"sku":"HCFP005","price":35.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/products\/Hippychick-Feeding-Pillow-Dusky-Pink-1.jpg?v=1759250255"},{"product_id":"hippychick-feeding-pillow-charcoal-reef-blue","title":"Hippychick Feeding Pillow (Charcoal \u0026 Reef Blue)","description":"\u003cp\u003eWith its ergonomic structure, the \u003cstrong\u003eHippychick Feeding Pillow\u003c\/strong\u003e helps make feeding feel easier and more comfortable wherever you are. Shaped to sit snugly around your waist, it supports your baby at the right height for breastfeeding or bottle feeding, reducing strain on your arms, shoulders, and back. The long ties keep it securely in place, so there’s no gap between you and your baby, helping feeds feel more relaxed and natural. \u003c\/p\u003e\n\u003cp\u003eLightweight and easy to carry, the pillow packs away neatly into its cotton drawstring bag, making it just as useful for trips out as it is at home. You can even tie it to your pushchair handles, so it’s always within reach when you need it. The removable 100% cotton cover is machine washable at 30°C, so it’s quick to freshen up if spills happen along the way.\u003c\/p\u003e\n\u003cp\u003eFar more than just a feeding pillow, it’s designed to adapt as your baby grows. It can be used to support tummy time, as a prop for learning to sit, or even as extra comfort during pregnancy to ease backache or help you find a better sleeping position. Simple, versatile, and thoughtfully designed, it’s a support you’ll keep turning to long after those first feeds.\u003c\/p\u003e","brand":"Hippychick","offers":[{"title":"Default Title","offer_id":43049381855447,"sku":"HCFP004","price":35.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Hippychick-Feeding-Pillow-Charcoal-and-Reef-Blue-A.jpg?v=1759249853"},{"product_id":"silly-billyz-towel-bandana-bib-dusty-blue","title":"Silly Billyz Towel Bandana Bib (Silver)","description":"\u003cp\u003eSoft, absorbent and easy to wear, the \u003cstrong\u003eSilly Billyz Towel Bandana Bib\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis designed to cope with the dribbly stages without feeling heavy or stiff. The velour towelling is gentle on sensitive skin and does a good job of soaking up everyday spills.\u003c\/p\u003e\n\u003cp\u003eA waterproof layer underneath helps protect clothing, making it particularly useful during teething when bibs need to stay on for longer stretches. The bandana shape sits neatly on the chest, giving coverage where it’s needed without bunching or riding up.\u003c\/p\u003e\n\u003cp\u003eFinished with a triple pop-stud fastening, the bib can be adjusted for a comfortable fit as your baby grows. A simple, well-made bib that does what it’s meant to do, and does it well.\u003c\/p\u003e","brand":"Silly Billyz","offers":[{"title":"Default Title","offer_id":43049892937943,"sku":"113613","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Silly-Billyz-Towel-Bandana-Bib-Silver-1.jpg?v=1766076194"},{"product_id":"silly-billyz-towel-bandana-bib-dusty-blue-1","title":"Silly Billyz Towel Bandana Bib (Dusty Blue)","description":"\u003cp\u003eSoft, absorbent and easy to wear, the \u003cstrong\u003eSilly Billyz Towel Bandana Bib\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis designed to cope with the dribbly stages without feeling heavy or stiff. The velour towelling is gentle on sensitive skin and does a good job of soaking up everyday spills.\u003c\/p\u003e\n\u003cp\u003eA waterproof layer underneath helps protect clothing, making it particularly useful during teething when bibs need to stay on for longer stretches. The bandana shape sits neatly on the chest, giving coverage where it’s needed without bunching or riding up.\u003c\/p\u003e\n\u003cp\u003eFinished with a triple pop-stud fastening, the bib can be adjusted for a comfortable fit as your baby grows. A simple, well-made bib that does what it’s meant to do, and does it well.\u003c\/p\u003e","brand":"Silly Billyz","offers":[{"title":"Default Title","offer_id":43049910337751,"sku":"117317","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Silly-Billyz-Towel-Bandana-Bib-Dusty-Blue.jpg?v=1766074197"},{"product_id":"silly-billyz-towel-bandana-bib-antique-pink","title":"Silly Billyz Towel Bandana Bib (Antique Pink)","description":"\u003cp\u003eSoft, absorbent and easy to wear, the \u003cstrong\u003eSilly Billyz Towel Bandana Bib\u003c\/strong\u003e is designed to cope with the dribbly stages without feeling heavy or stiff. The velour towelling is gentle on sensitive skin and does a good job of soaking up everyday spills.\u003c\/p\u003e\n\u003cp\u003eA waterproof layer underneath helps protect clothing, making it particularly useful during teething when bibs need to stay on for longer stretches. The bandana shape sits neatly on the chest, giving coverage where it’s needed without bunching or riding up.\u003c\/p\u003e\n\u003cp\u003eFinished with a triple pop-stud fastening, the bib can be adjusted for a comfortable fit as your baby grows. A simple, well-made bib that does what it’s meant to do, and does it well.\u003c\/p\u003e","brand":"Silly Billyz","offers":[{"title":"Default Title","offer_id":43049911681239,"sku":"117316","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Silly-Billyz-Towel-Bandana-Bib-Antique-Pink.jpg?v=1766072339"},{"product_id":"lansinoh-breastmilk-storage-bags-25pk","title":"Lansinoh Breastmilk Storage Bags","description":"\u003cp\u003eThe award-winning \u003cstrong\u003eLansinoh Breastmilk Storage Bags\u003c\/strong\u003e make it easy to build up a supply of breastmilk while saving space in your fridge or freezer. Each bag is strong, secure and leakproof, even when laid flat, helping you store milk safely for up to six months. Designed with convenience in mind, the bags can be pumped into directly from any Lansinoh Breast Pump, reducing time, mess and the risk of spills.\u003c\/p\u003e\n\u003cp\u003eMade from food-safe polyethylene, these freezer-safe breastmilk bags are both tough and flexible, so they won’t split or tear under pressure. Each one features a hygienic, tamper-evident top that’s simple to open and reseal while keeping your milk safely protected from contamination.\u003c\/p\u003e\n\u003cp\u003eA handy write-on tab lets you record dates and amounts, helping you keep track of your stored milk with confidence. Perfect for everyday use or creating a freezer stash, these practical, space-saving bags make milk storage simple, hygienic and stress-free.\u003c\/p\u003e","brand":"Lansinoh","offers":[{"title":"25 Pack","offer_id":55986524160377,"sku":"80858","price":6.5,"currency_code":"GBP","in_stock":true},{"title":"50 Pack","offer_id":55986524193145,"sku":"80930","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Lansinoh-Breasmilk-Storage-Bags-D1.jpg?v=1779376377"},{"product_id":"lansinoh-breastmilk-storage-bottles-4pk","title":"Lansinoh Breastmilk Storage Bottles (4pk)","description":"\u003cp data-start=\"293\" data-end=\"510\"\u003e\u003cstrong\u003eLansinoh Breastmilk Storage Bottles\u003c\/strong\u003e take the hassle out of expressing and storing milk. They connect straight to any Lansinoh breast pump, so you can pump, store, and feed from the same bottle without losing a drop.\u003c\/p\u003e\n\u003cp data-start=\"512\" data-end=\"728\"\u003eThe wide neck makes them easy to fill, while the leak-proof lids stack neatly in the fridge or freezer to save space. Each bottle keeps milk sealed, fresh, and ready for the next feed, no spills, no wasted effort.\u003c\/p\u003e\n\u003cp data-start=\"730\" data-end=\"978\"\u003eThey’re also compatible with Lansinoh NaturalWave™ teats, so your baby can drink expressed milk directly from the same bottle. Once feeding moves on, they’re just as useful for storing snacks or purées.\u003c\/p\u003e","brand":"Lansinoh","offers":[{"title":"Default Title","offer_id":43079859339479,"sku":"81551","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Lansinoh-Milk-Storage-Bottles-4pk-A1.jpg?v=1779377151"},{"product_id":"lansinoh-washable-nursing-pads-4pk","title":"Lansinoh Washable Nursing Pads - 4pk (White)","description":"\u003cp\u003e\u003cstrong\u003eLansinoh Washable Nursing Pads\u003c\/strong\u003e offer a sustainable, comfortable way to protect against leaks throughout breastfeeding. Using advanced three-layer protection technology, they combine reliable absorbency with softness that feels gentle on sensitive skin. The inner layer features a unique blend of bamboo fibres that quickly draws in milk and dries fast, while the waterproof outer layer helps prevent leaks for lasting confidence.\u003c\/p\u003e\n\u003cp\u003eEach pad has a soft, smooth surface that feels kind against the skin, especially when breasts are tender or sore. The lightweight, contoured teardrop shape fits naturally against the breast for secure coverage and a discreet finish under clothing, helping you stay dry and comfortable through the day or night.\u003c\/p\u003e\n\u003cp\u003eReusable and easy to wash, these pads offer an eco-conscious alternative to disposables without sacrificing comfort or protection. Thoughtfully designed to support you through every feed, they balance sustainability with the practical performance mothers can depend on.\u003c\/p\u003e\n\u003cp\u003ePack of 4 (2 pairs).\u003c\/p\u003e","brand":"Lansinoh","offers":[{"title":"Default Title","offer_id":43079968653527,"sku":"81740","price":5.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Lansinoh-Washable-Pads-White.jpg?v=1760540827"},{"product_id":"lansinoh-disposable-nursing-pads-60pk","title":"Lansinoh Disposable Breast Pads","description":"\u003cp\u003eStay dry, comfortable and confident with the \u003cstrong\u003eLansinoh Disposable Breast Pads\u003c\/strong\u003e. Designed for everyday reliability, they use advanced BlueLock™ technology to quickly absorb milk and lock it away, keeping skin and clothing fresh between feeds. Each pad is thin, discreet and contoured to fit smoothly under clothing, so you can move freely without irritation or bunching.\u003c\/p\u003e\n\u003cp\u003eThe pads feature a soft, breathable lining that feels gentle on sensitive skin, while the leak-proof outer layer ensures protection no matter how busy the day gets. Each one is individually wrapped for hygiene and easy storage, whether you’re at home or out and about.\u003c\/p\u003e\n\u003cp\u003eLansinoh’s pads combine superior absorbency with a lightweight feel that never compromises on comfort. They stay in place securely, absorb up to twenty times their weight in milk, and help you feel supported through every stage of feeding.\u003c\/p\u003e","brand":"Lansinoh","offers":[{"title":"24pk","offer_id":44039870873815,"sku":"80855","price":2.5,"currency_code":"GBP","in_stock":true},{"title":"60pk","offer_id":44039870906583,"sku":"80856","price":7.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Lansinoh-Disposable-Nursing-Pads-24pk-A-1.jpg?v=1760534604"},{"product_id":"lansinoh-glass-feeding-bottle-160ml-1","title":"Lansinoh Glass Feeding Bottle (160ml)","description":"\u003cp\u003eThe \u003cstrong\u003eLansinoh NaturalWave™ Glass Baby Bottle\u003c\/strong\u003e is designed to make feeding easier, calmer, and more flexible. The wide-based, soft silicone teat feels natural for baby and is clinically proven to reduce nipple confusion, helping you share feeding duties without interrupting breastfeeding.\u003c\/p\u003e\n\u003cp\u003eEach 160ml glass bottle comes with the NaturalWave™ slow flow teat, designed with a gentle slope and textured base for a secure latch. This supports your baby’s natural sucking rhythm and preserves the same wave-like tongue movements used at the breast, so you can switch seamlessly between breast and bottle.\u003c\/p\u003e\n\u003cp\u003eMade from heat and thermal shock-resistant glass, these bottles are both durable and practical. With only four easy-to-clean parts, they’re dishwasher safe, pump-compatible, and perfect for expressing, storing, and feeding – all with the same bottle.\u003c\/p\u003e","brand":"Lansinoh","offers":[{"title":"Default Title","offer_id":43102182342871,"sku":"81639","price":8.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Lansinoh-Glass-Feeding-Bottle-160ml-A.jpg?v=1760704390"},{"product_id":"lansinoh-feeding-bottle-160ml","title":"Lansinoh Feeding Bottle (160ml)","description":"\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eLansinoh Feeding Bottle\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis designed for a comfortable, natural feeding experience. 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This helps maintain established breastfeeding patterns while allowing your little one to control the milk flow for a calm, comfortable feed.\u003c\/p\u003e\n\u003cp\u003eMade from BPA and BPS-free materials, these bottles are safe, durable, and compatible with all Lansinoh Breast Pumps.\u003c\/p\u003e","brand":"Lansinoh","offers":[{"title":"Default Title","offer_id":43102521065687,"sku":"81278","price":7.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Lansinoh-Feeding-Bottle-160ml-A.jpg?v=1760699593"},{"product_id":"lansinoh-naturalwave-teats-2pk-slow-flow","title":"Lansinoh NaturalWave Teats (2pk) Slow Flow","description":"\u003cp\u003e\u003cstrong\u003eLansinoh NaturalWave™ Teats\u003c\/strong\u003e are made to feel familiar from the very first feed. The wide base and gradual slope encourage a natural latch, helping babies feed comfortably and at their own pace.\u003c\/p\u003e\n\u003cp\u003eClinically proven to reduce nipple confusion, each teat preserves the same wave-like tongue movement used at the breast. That means you can switch between breast and bottle without disrupting your baby’s rhythm or routine.\u003c\/p\u003e\n\u003cp\u003eCrafted from soft, food-grade silicone, the NaturalWave™ Teat includes an Air Ventilation System® that reduces air intake to ease wind and discomfort. Compatible with all Lansinoh baby bottles, it’s a reliable choice that supports every feed.\u003c\/p\u003e","brand":"Lansinoh","offers":[{"title":"Default Title","offer_id":43102713184471,"sku":"81281","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Lansinoh-Naturalwave-Teats-2pk-1.jpg?v=1761907490"},{"product_id":"lansinoh-latch-assist-nipple-invertor","title":"Lansinoh Latch Assist Nipple Everter","description":"\u003cp\u003e\u003cstrong\u003eLansinoh’s LatchAssist® Nipple Everter\u003c\/strong\u003e helps breastfeeding by gently drawing out a flat or inverted nipple so your baby can achieve a good latch and feed comfortably and successfully.\u003c\/p\u003e\n\u003cp\u003eIn the early days after birth, you may experience engorgement or swollen breasts – a temporary condition that can make breastfeeding difficult or uncomfortable. Your skin may also stretch so that your nipples become flattened where they used to protrude. If your baby is unable to get a flat nipple into the correct position to breastfeed, getting enough milk is not easy and can be frustrating and upsetting for both mums and babies.\u003c\/p\u003e\n\u003cp\u003eUsing the Lansinoh nipple everter, mums can gently draw the nipple out just long enough for baby to grasp the nipple and areola and establish a good latch, the first step in successful breastfeeding.\u003c\/p\u003e\n\u003ch6\u003e\u003cstrong\u003e* PACKAGING MAY VARY FROM IMAGE SHOWN\u003c\/strong\u003e\u003c\/h6\u003e","brand":"Lansinoh","offers":[{"title":"Default Title","offer_id":43544867012823,"sku":"81123","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Lansinoh-LatchAssist-Nipple-Everter-B2-1.jpg?v=1760545261"},{"product_id":"lansinoh-contact-nipple-shields-2pk","title":"Lansinoh Contact Nipple Shields (2pk)","description":"\u003cp\u003eIf you’re experiencing latching challenges with your newborn, the\u003cstrong\u003e Lansinoh Contact Nipple Shields\u003c\/strong\u003e provide gentle, short-term support to help make breastfeeding more comfortable for both you and your baby. 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Shaped to sit snugly around your waist, it supports your baby at the right height for breastfeeding or bottle feeding, reducing strain on your arms, shoulders, and back. The long ties keep it securely in place, so there’s no gap between you and your baby, helping feeds feel more relaxed and natural.\u003c\/p\u003e\n\u003cp\u003eLightweight and easy to carry, the pillow packs away neatly into its cotton drawstring bag, making it just as useful for trips out as it is at home. You can even tie it to your pushchair handles, so it’s always within reach when you need it. The removable 100% cotton cover is machine washable at 30°C, so it’s quick to freshen up if spills happen along the way.\u003c\/p\u003e\n\u003cp\u003eFar more than just a feeding pillow, it’s designed to adapt as your baby grows. It can be used to support tummy time, as a prop for learning to sit, or even as extra comfort during pregnancy to ease backache or help you find a better sleeping position. 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