{"title":"Gifts under £20","description":"\u003cp\u003eSmall gifts that still feel considered. These are pieces that mark moments, welcome new arrivals, or simply show you're thinking of someone, without stretching the budget. From practical newborn essentials to toys and mealtime favourites for growing toddlers, everything here is under £20 and feels just as thoughtful as the occasion.\u003c\/p\u003e","products":[{"product_id":"sophie-la-girafe-so-pure-rubberwood-boat","title":"Sophie la girafe So' Pure Rubberwood Boat","description":"\u003cp\u003eDesigned to float, grip and explore, the \u003cstrong\u003eSophie la girafe So’ Pure Rubberwood Boat\u003c\/strong\u003e brings real play value to bath time, pairing a sturdy wooden boat with a soft natural rubber buoy made for chewing and handling.\u003c\/p\u003e\n\u003cp\u003eThe contrast of materials gives babies different sensations to explore, from the smooth rubberwood body to the flexible rubber buoy that can be removed and used on its own. \u003c\/p\u003e\n\u003cp\u003ePlayful, tactile and made to last, the boat has no holes, helping prevent water from getting trapped inside. \u003cspan\u003ePresented in a recyclable cardboard gift box\u003c\/span\u003e, it also makes a lovely gift for babies starting to enjoy bath time.\u003c\/p\u003e","brand":"Sophie La Girafe","offers":[{"title":"Default Title","offer_id":42931205144791,"sku":"220203","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Sophie-La-Girafe-Rubberwood-Boat-So-Pure-H1.jpg?v=1767282326"},{"product_id":"bigjigs-doll-28cm-leon","title":"Bigjigs Toys Doll - Leon (Small)","description":"\u003cp\u003eLeon Doll is ready to meet his new little best friend! Leon is a soft and cuddly ragdoll dressed in an adorable outfit. Leon has curly hair and wears his very own star-print dungarees with a white t-shirt and brown shoes.\u003c\/p\u003e\n\u003cp\u003eThis soft plush\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBigjigs Toys Ragdoll\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eis made for cuddles, companionship and imaginative play. Lightweight and perfectly sized for small hands, it’s ideal for children learning to nurture, role-play and build emotional confidence.\u003c\/p\u003e\n\u003cp\u003eWith removable clothing for dressing and undressing fun, this doll supports fine motor skills while encouraging independence. Durable, soft, and expressive, it’s designed for everyday play—at home, in the pram, or on the go.\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Default Title","offer_id":42934077358295,"sku":"BJD063","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/products\/BigjigsDollLeon.webp?v=1657284380"},{"product_id":"classic-world-rattle-macaroon","title":"Classic World Rattle (Macaroon)","description":"\u003cp\u003eTreat your baby to the sensory experience that is the \u003cstrong\u003eClassic World Macaroon Rattle\u003c\/strong\u003e! This charming wooden rattle is designed to stimulate touch, sight, and sound, helping your little one explore the world around them. Its simple, compact design makes it perfect for tiny hands to grasp, shake, and play with.\u003c\/p\u003e\n\u003cp\u003eThe Macaroon Rattle features a little mirror for self-recognition, keeping your baby entertained while encouraging curiosity. The mix of materials offers a unique sensory experience, helping to develop fine motor skills and coordination.\u003c\/p\u003e\n\u003cp\u003eA soft silicone teething ring in the centre provides soothing relief for sore gums, making it a must-have during those tricky teething moments. This is a beautifully designed toy that’s both practical and fun.\u003c\/p\u003e","brand":"Classic World","offers":[{"title":"Default Title","offer_id":42934495084759,"sku":"CW10007","price":6.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/products\/Classic-World-Macaroon-Rattle-1.jpg?v=1753286508"},{"product_id":"bigjigs-wiggly-worm-1","title":"Bigjigs Toys Wiggly Worm","description":"\u003cp\u003eA small hand toy that delivers big on fun. These colourful wooden wiggly worms are full of charm, with vibrant colourful segments that catch the eye and spark a child's imagination.\u003c\/p\u003e\n\u003cp\u003eThanks to clever jointed sections, the \u003cstrong\u003eBigjigs Toys Wiggly Worm \u003c\/strong\u003ebends and twists in all directions—perfect for little hands to grasp, wiggle, and bring to life. Great for storytelling, sensory play or just some good old-fashioned play.\u003c\/p\u003e\n\u003cp\u003eA lovely first wooden toy for ages 1+, and just as sweet perched on a shelf. Made from high quality, responsibly sourced materials and designed to delight, this worm is full of charm and ready for endless play.\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Blue","offer_id":42975348195543,"sku":"RTBJ969B","price":3.5,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":42975348162775,"sku":"RTBJ969P","price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bigjigs-Wiggly-Worm-1.jpg?v=1744211430"},{"product_id":"bigjigs-push-along-bead-frame-elephant","title":"Bigjigs Toys Push Along Elephant Bead Frame","description":"\u003cp\u003eBright, playful, and full of character, the \u003cstrong\u003eBigjigs Toys Push Along Elephant Bead Frame\u003c\/strong\u003e is a lovely way to engage curious little hands. As children wheel the elephant along, they can twist and slide the colourful beads along the curly yellow wire.\u003c\/p\u003e\n\u003cp\u003eIt’s a fun way to explore coordination and dexterity through hands-on play. The smooth wooden wheels roll easily across floors, and the cheerful design makes it a delightful companion for everyday adventures.\u003c\/p\u003e\n\u003cp\u003eMade from FSC® Certified wood and finished with non-toxic paints, it’s a sturdy and thoughtfully designed toy that’s ready for plenty of play.\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Default Title","offer_id":42975798952151,"sku":"BB071","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bigjigs-Toys-Push-Along-Bead-Frame-Elephant-1.jpg?v=1747906047"},{"product_id":"bigjigs-push-along-bead-frame-crocodile","title":"Bigjigs Toys Push Along Crocodile Bead Frame","description":"\u003cp\u003eThe \u003cstrong\u003eBigjigs Toys Push Along Crocodile Bead Frame\u003c\/strong\u003e combines a rolling push toy with a colourful bead maze, giving little ones plenty to explore as they glide it along. As they go, they can twist, slide, and spin the beads around the curly wire frame.\u003c\/p\u003e\n\u003cp\u003eIt’s a gentle way to encourage coordination and keep little hands busy, whether they’re exploring on their own or joining in with others. The smooth wooden wheels glide easily across floors, adding to the sensory experience.\u003c\/p\u003e\n\u003cp\u003eMade from FSC® Certified wood and finished with non-toxic paints, it’s a solid and thoughtfully made toy that fits right into everyday play.\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Default Title","offer_id":42975814058199,"sku":"BB070","price":10.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bigjigs-Toys-Push-Along-Crocodile-Bead-Frame-1.jpg?v=1747905613"},{"product_id":"bigjigs-toys-poppy-doll","title":"Bigjigs Toys Doll - Poppy (Small)","description":"\u003cp\u003eMeet Poppy - this soft and cuddly doll is a fashion trend setter with her bright dress and cute pink cardigan. She's kind and loving and likes nothing more than to share a secret and a hug.  \u003c\/p\u003e\n\u003cp\u003eThis soft plush\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBigjigs Toys Ragdoll\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eis made for cuddles, companionship and imaginative play. Lightweight and perfectly sized for small hands, it’s ideal for children learning to nurture, role-play and build emotional confidence.\u003c\/p\u003e\n\u003cp\u003eWith removable clothing for dressing and undressing fun, this doll supports fine motor skills while encouraging independence. Durable, soft, and expressive, it’s designed for everyday play—at home, in the pram, or on the go.\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Default Title","offer_id":42979669082327,"sku":"BJD005","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bigjigs-Toys-Poppy-Doll-Small-1.jpg?v=1749745326"},{"product_id":"bigjigs-doll-small-harry","title":"Bigjigs Toys Doll - Harry (Small)","description":"\u003cp\u003eMeet Harry - this cheeky little scamp loves to play as much as he loves a hug! Fashionably dressed in denim shorts and a stripy top, he's looking for fun at playtime.\u003c\/p\u003e\n\u003cp\u003eThis soft plush\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBigjigs Toys Ragdoll\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eis made for cuddles, companionship and imaginative play. Lightweight and perfectly sized for small hands, it’s ideal for children learning to nurture, role-play and build emotional confidence.\u003c\/p\u003e\n\u003cp\u003eWith removable clothing for dressing and undressing fun, this doll supports fine motor skills while encouraging independence. Durable, soft, and expressive, it’s designed for everyday play—at home, in the pram, or on the go.\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Default Title","offer_id":42979711254743,"sku":"BJD009","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bigjigs-Toys-Harry-Doll-Small-1.jpg?v=1749742610"},{"product_id":"bigjigs-toys-daisy-doll","title":"Bigjigs Toys Doll - Daisy (Small)","description":"\u003cp\u003eMeet Daisy - she's always happy and ready to play. Her bright and colourful outfit reflects her sunny character and she's sure to become a loyal and fun loving friend.\u003c\/p\u003e\n\u003cp\u003eThis soft plush\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBigjigs Toys Ragdoll\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eis made for cuddles, companionship and imaginative play. Lightweight and perfectly sized for small hands, it’s ideal for children learning to nurture, role-play and build emotional confidence.\u003c\/p\u003e\n\u003cp\u003eWith removable clothing for dressing and undressing fun, this doll supports fine motor skills while encouraging independence. Durable, soft, and expressive, it’s designed for everyday play—at home, in the pram, or on the go.\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Default Title","offer_id":42979756146903,"sku":"BJD002","price":15.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bigjigs-Toys-Daisy-Doll-Small-1.jpg?v=1749738974"},{"product_id":"bigjigs-toys-doll-nurse-nancy","title":"Bigjigs Toys Doll - Nurse Nancy (Small)","description":"\u003cp\u003eMeet Nurse Nancy - this soft and cuddly doll is calm in a crisis and ready for any emergency. A very dependable doll who loves a spot of drama, Nancy loves to share playtime fun with her friends when her shift is over.\u003c\/p\u003e\n\u003cp\u003eThis soft plush\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBigjigs Toys Ragdoll\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eis made for cuddles, companionship and imaginative play. Lightweight and perfectly sized for small hands, it’s ideal for children learning to nurture, role-play and build emotional confidence.\u003c\/p\u003e\n\u003cp\u003eWith removable clothing for dressing and undressing fun, this doll supports fine motor skills while encouraging independence. Durable, soft, and expressive, it’s designed for everyday play—at home, in the pram, or on the go.\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Default Title","offer_id":42979841016023,"sku":"BJD011","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bigjigs-Toys-Nurse-Nancy-Doll-Small-1.jpg?v=1749744196"},{"product_id":"bigjigs-toys-doll-medium-maggie","title":"Bigjigs Toys Doll - Maggie (Medium)","description":"\u003cp\u003eMeet Maggie - this soft and cuddly \u003cstrong\u003eBigjigs Toys Ragdoll\u003c\/strong\u003e is just waiting to be loved and adored by her new best friend. Her adorable outfit includes a blue dress patterned with pink flamingos and a pink shawl. Her super sweet smile is sure to capture your little ones heart at first sight!  \u003c\/p\u003e\n\u003cp\u003eSoft dolls can be great comforters for babies and toddlers. They also boost children’s imagination through open-ended role play, helping develop creativity, empathy and early language skills.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith removable clothing for dressing and undressing fun, this doll supports fine motor skills while encouraging independence. Durable, soft, and expressive, it’s designed for everyday play—at home, in the pram, or on the go.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Default Title","offer_id":42979856351447,"sku":"BJD051","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bigjigs-Toys-Maggie-Doll-Medium-1.jpg?v=1749823396"},{"product_id":"bigjigs-doll-medium-melody","title":"Bigjigs Toys Doll - Melody (Medium)","description":"\u003cp\u003eMeet Melody - this soft and cuddly \u003cstrong\u003eBigjigs Toys Ragdoll\u003c\/strong\u003e has brightly coloured hair and wears a playful smock. She's sure to prove a long lasting and loveable companion! \u003c\/p\u003e\n\u003cp\u003eSoft dolls can be great comforters for babies and toddlers. They also boost children’s imagination through open-ended role play, helping develop creativity, empathy and early language skills.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith removable clothing for dressing and undressing fun, this doll supports fine motor skills while encouraging independence. Durable, soft, and expressive, it’s designed for everyday play—at home, in the pram, or on the go.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Default Title","offer_id":42979863855319,"sku":"BJD028","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bigjigs-Toys-Melody-Doll-Medium-1.jpg?v=1749827815"},{"product_id":"bigjigs-toys-doll-medium-kelly","title":"Bigjigs Toys Doll - Kelly (Medium)","description":"\u003cp\u003e\u003cspan\u003eMeet Kelly - this soft and cuddly \u003cstrong\u003eBigjigs Toys Ragdoll\u003c\/strong\u003e has a cute pink dress and a matching cardigan. She's just waiting for a best friend to share playtime with.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSoft dolls can be great comforters for babies and toddlers. They also boost children’s imagination through open-ended role play, helping develop creativity, empathy and early language skills.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith removable clothing for dressing and undressing fun, this doll supports fine motor skills while encouraging independence. Durable, soft, and expressive, it’s designed for everyday play—at home, in the pram, or on the go.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Default Title","offer_id":42979868934359,"sku":"BJD013","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bigjigs-Toys-Kelly-Doll-Medium-1.jpg?v=1749821204"},{"product_id":"bigjigs-doll-medium-katie","title":"Bigjigs Toys Doll - Katie (Medium)","description":"\u003cp\u003eMeet Katie - this soft and cuddly \u003cstrong\u003eBigjigs Toys Ragdoll\u003c\/strong\u003e is just waiting to be loved and adored. Her pretty outfit and sweet smile are sure to capture your little one's heart at first sight!  \u003c\/p\u003e\n\u003cp\u003eSoft dolls can be great comforters for babies and toddlers. They also boost children’s imagination through open-ended role play, helping develop creativity, empathy and early language skills.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith removable clothing for dressing and undressing fun, this doll supports fine motor skills while encouraging independence. Durable, soft, and expressive, it’s designed for everyday play—at home, in the pram, or on the go.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bigjigs Toys","offers":[{"title":"Default Title","offer_id":42979872243927,"sku":"BJD016","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bigjigs-Toys-Katie-Doll-Medium-1.jpg?v=1749820407"},{"product_id":"tiger-tribe-dunk-time-bath-ball","title":"Tiger Tribe Bath Ball - Dunk Time","description":"\u003cp\u003eTurn bath time into game time with the \u003cstrong\u003eTiger Tribe Bath Ball – Dunk Time toy\u003c\/strong\u003e! Stick the hoop to the side of the tub, tiles or screen using the suction cup and start scoring.\u003c\/p\u003e\n\u003cp\u003eWith two mini basketballs to aim and throw, kids can test their skills and try different tricks— it’s a fun way to build confidence, coordination and focus while splashing about.\u003c\/p\u003e\n\u003cp\u003eWhen the game’s over, the net doubles as handy storage. Just pop the balls inside and pull the drawstring shut. 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The soft texture and rounded shape make it comfortable for small hands to grip.\u003c\/p\u003e\n\u003cp\u003eThe lightly textured rubber encourages babies to mouth the small shapes and details. Features like the ears and rounded contours give them natural places to nibble as they handle the toy in the bath.\u003c\/p\u003e\n\u003cp\u003eWith a balanced design, Sophie stay upright on the surface, so she remains within easy reach rather than slipping under the bubbles. Babies can lift, squeeze and guide her around the bath at their own pace, offering a calm bit of play while you get through the wash-and-rinse routine.\u003c\/p\u003e","brand":"Sophie La Girafe","offers":[{"title":"Default Title","offer_id":42988348965079,"sku":"220118","price":14.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Sophie-La-Girafe-So-Pure-Bath-Toy-H1.jpg?v=1767289493"},{"product_id":"silly-billyz-towel-bandana-bib-dusty-blue","title":"Silly Billyz Towel Bandana Bib (Silver)","description":"\u003cp\u003eSoft, absorbent and easy to wear, the \u003cstrong\u003eSilly Billyz Towel Bandana Bib\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis designed to cope with the dribbly stages without feeling heavy or stiff. The velour towelling is gentle on sensitive skin and does a good job of soaking up everyday spills.\u003c\/p\u003e\n\u003cp\u003eA waterproof layer underneath helps protect clothing, making it particularly useful during teething when bibs need to stay on for longer stretches. The bandana shape sits neatly on the chest, giving coverage where it’s needed without bunching or riding up.\u003c\/p\u003e\n\u003cp\u003eFinished with a triple pop-stud fastening, the bib can be adjusted for a comfortable fit as your baby grows. A simple, well-made bib that does what it’s meant to do, and does it well.\u003c\/p\u003e","brand":"Silly Billyz","offers":[{"title":"Default Title","offer_id":43049892937943,"sku":"113613","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Silly-Billyz-Towel-Bandana-Bib-Silver-1.jpg?v=1766076194"},{"product_id":"doidy-cup-red","title":"Doidy Cup (Red)","description":"\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDoidy Cup\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a slanted, open training cup designed to help babies learn to drink from a rim—not a spout or teated bottle. Ideal for weaning, it's suitable from 3 months+ and encourages natural sipping motions.\u003c\/p\u003e\n\u003cp\u003eRecommended by professionals, it supports a smoother weaning transition and helps build hand-eye coordination. First created in 1950 by a parent, the free-flow design encourages independent drinking from the start.\u003c\/p\u003e\n\u003cp\u003eWith two easy-grip handles and a 200ml capacity, it’s perfect for milk, water, or juice. BPA-free and dishwasher safe, the Doidy Cup is a practical, trusted choice for parents supporting their baby’s journey to confident, open-cup drinking.\u003c\/p\u003e","brand":"Doidy","offers":[{"title":"Default Title","offer_id":43083362762967,"sku":"80655","price":5.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Doidy-Cup-Red-1.jpg?v=1744125128"},{"product_id":"doidy-cup-cerise","title":"Doidy Cup (Cerise)","description":"\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDoidy Cup\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a slanted, open training cup designed to help babies learn to drink from a rim—not a spout or teated bottle. 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