{"title":"Baby Oral Care","description":"\u003cp\u003e\u003cspan\u003eCaring for little teeth and gums begins early, even before the first tooth appears. Soft-bristled brushes, gentle massagers, and teething aids look after developing gums and emerging teeth. Baby toothbrushes are made for small mouths and delicate gums, with soft bristles and easy-grip shapes that make brushing easier for both parents and toddlers. Finger brushes and gum cleaners help gently clean mouths before children are ready to brush independently. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're gently cleaning gums before the first tooth appears or helping a toddler practise brushing each day, these are the products that support healthy habits from the very beginning.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"matchstick-monkey-teething-starter-set-gigi-giraffe","title":"Matchstick Monkey Teething Starter Set (Gigi Giraffe)","description":"\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMatchstick Monkey Teething Starter Set\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebrings together everything you need for those early teething stages. Each piece gives babies something safe and familiar to chew on, with shapes and textures that make it easy for them to reach the spots that bother them most.\u003c\/p\u003e\n\u003cp\u003eThe flat teether is light and easy to hold, so little hands can pick it up without help. The monkey teether offers a bit more to grab, with loops they can explore and a textured head for gentle relief. The two silicone finger toothbrushes give you a soft way to clean early teeth and massage sore gums.\u003c\/p\u003e\n\u003cp\u003eEvery item includes built-in antimicrobial protection to keep surfaces fresher between cleans. It’s a fun, practical little set to keep close by, whether you’re at home or out and about.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":43545394151639,"sku":"81989","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Teething-Starter-Set-Gigi-Giraffe-3.jpg?v=1763145158"},{"product_id":"matchstick-monkey-teething-starter-set-ludo-lion","title":"Matchstick Monkey Teething Starter Set (Ludo Lion)","description":"\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMatchstick Monkey Teething Starter Set\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebrings together everything you need for those early teething stages. Each piece gives babies something safe and familiar to chew on, with shapes and textures that make it easy for them to reach the spots that bother them most.\u003c\/p\u003e\n\u003cp\u003eThe flat teether is light and easy to hold, so little hands can pick it up without help. The monkey teether offers a bit more to grab, with loops they can explore and a textured head for gentle relief. The two silicone finger toothbrushes give you a soft way to clean early teeth and massage sore gums.\u003c\/p\u003e\n\u003cp\u003eEvery item includes built-in antimicrobial protection to keep surfaces fresher between cleans. It’s a fun, practical little set to keep close by, whether you’re at home or out and about.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":43545394774231,"sku":"81988","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Teething-Starter-Set-Ludo-Lion-1.jpg?v=1763145674"},{"product_id":"bickiepegs-finger-toothbrush-gum-massager","title":"Bickiepegs Finger Toothbrush \u0026 Gum Massager","description":"\u003cp\u003eThe \u003cstrong\u003eBickiepegs Finger Toothbrush \u0026amp; Gum Massager\u003c\/strong\u003e is a gentle, practical way to start caring for your baby’s mouth from the very beginning. Whether you’re easing sore gums or brushing tiny first teeth, this soft silicone brush is designed to make early oral care feel calm and manageable.\u003c\/p\u003e\n\u003cp\u003eEach brush has two sides—one with soft bristles to help keep new teeth clean, and the other with a textured surface to soothe teething gums. It fits neatly on an adult finger, giving you better control and making it easier to reach all those little corners.\u003c\/p\u003e\n\u003cp\u003eEach pack includes two finger brushes, made from soft, food-grade silicone and free from BPA, phthalates and PVC. They’re safe to use daily and easy to keep clean—just a simple everyday part of your baby’s care routine.\u003c\/p\u003e","brand":"Bickiepegs","offers":[{"title":"Default Title","offer_id":43674448363735,"sku":"81538","price":4.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Bickiepegs-Finger-Toothbrush-And-Gum-Massager-1.jpg?v=1753795724"},{"product_id":"matchstick-monkey-teething-starter-set-green","title":"Matchstick Monkey Teething Starter Set (Green)","description":"\u003cp\u003eThe \u003cstrong\u003eMatchstick Monkey Teething Starter Set\u003c\/strong\u003e brings together everything you need for those early teething stages. Each piece gives babies something safe and familiar to chew on, with shapes and textures that make it easy for them to reach the spots that bother them most.\u003c\/p\u003e\n\u003cp\u003eThe flat teether is light and easy to hold, so little hands can pick it up without help. The monkey teether offers a bit more to grab, with loops they can explore and a textured head for gentle relief. The two silicone finger toothbrushes give you a soft way to clean early teeth and massage sore gums.\u003c\/p\u003e\n\u003cp\u003eEvery item includes built-in antimicrobial protection to keep surfaces fresher between cleans. It’s a fun, practical little set to keep close by, whether you’re at home or out and about.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":53474555625849,"sku":"81986","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Teething-Starter-Set-Green-1.jpg?v=1763143501"},{"product_id":"matchstick-monkey-training-toothbrush-giraffe","title":"Matchstick Monkey Training Toothbrush (Giraffe)","description":"\u003cp\u003eThe \u003cstrong\u003eMatchstick Monkey Training Toothbrush\u003c\/strong\u003e gives little ones something they can actually manage on their own as they transition to brushing their teeth. The wide, easy-to-hold arms let them grip from any angle, so they naturally bring it to their mouth without the awkward twisting that happens with narrow handles.\u003c\/p\u003e\n\u003cp\u003eThe soft silicone bristles are designed for curious mouths. Babies can chew, rub or sweep it across their gums, and the flexible neck moves with them rather than poking or scraping. It’s all built around the way babies and toddlers hold objects, not the way adults brush.\u003c\/p\u003e\n\u003cp\u003eBiocote Antimicrobial Protection helps the surface stay fresher and cleaner for longer. It’s sturdy, dishwasher friendly and makes for a fun first toothbrush.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":53474688336249,"sku":"6044","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Giraffe-Training-Toothbrush-1.jpg?v=1764075263"},{"product_id":"matchstick-monkey-baby-sonic-toothbrush-gigi-giraffe","title":"Matchstick Monkey Baby Electric Sonic Toothbrush (Gigi Giraffe)","description":"\u003cp\u003eThe \u003cstrong\u003eMatchstick Monkey Baby Electric Sonic Toothbrush\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003egives little ones a brush that feels comfortable and manageable from the start. The ultra-soft bristles and light vibration reach new teeth without feeling harsh, and the compact handle is sized for small hands that still grip from the fist rather than the fingers.\u003c\/p\u003e\n\u003cp\u003eThe protective cap keeps the brush head covered between uses, so it stays clean whether it’s stored on the sink or taken along in a changing bag. Biocote Antimicrobial Protection is built into the material, helping the surface stay fresher for longer and cutting down the constant “is this still clean?” guesswork that comes with daily brushing.\u003c\/p\u003e\n\u003cp\u003eIt runs on a single AAA battery and is fully safety tested, with a brush head size suitable from the first few months through toddlerhood. Replacement heads can be swapped in as needed. The character designs are there for one simple reason: babies are far more cooperative when they enjoy the thing they’re holding. This turns brushing from a negotiation into something they’re willing to do.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":53474689843577,"sku":"60451","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Electric-Sonic-Toothbrush-Gigi-Giraffe-1.jpg?v=1764081879"},{"product_id":"matchstick-monkey-baby-sonic-toothbrush-ludo-lion","title":"Matchstick Monkey Baby Electric Sonic Toothbrush (Ludo Lion)","description":"\u003cp\u003eThe \u003cstrong\u003eMatchstick Monkey Baby Electric Sonic Toothbrush\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003egives little ones a brush that feels comfortable and manageable from the start. The ultra-soft bristles and light vibration reach new teeth without feeling harsh, and the compact handle is sized for small hands that still grip from the fist rather than the fingers.\u003c\/p\u003e\n\u003cp\u003eThe protective cap keeps the brush head covered between uses, so it stays clean whether it’s stored on the sink or taken along in a changing bag. Biocote Antimicrobial Protection is built into the material, helping the surface stay fresher for longer and cutting down the constant “is this still clean?” guesswork that comes with daily brushing.\u003c\/p\u003e\n\u003cp\u003eIt runs on a single AAA battery and is fully safety tested, with a brush head size suitable from the first few months through toddlerhood. Replacement heads can be swapped in as needed. The character designs are there for one simple reason: babies are far more cooperative when they enjoy the thing they’re holding. This turns brushing from a negotiation into something they’re willing to do.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":53474694168953,"sku":"60450","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Electric-Sonic-Toothbrush-Ludo-Lion-1.jpg?v=1764083826"},{"product_id":"matchstick-monkey-baby-sonic-toothbrush-monkey","title":"Matchstick Monkey Baby Electric Sonic Toothbrush (Monkey)","description":"\u003cp\u003eThe \u003cstrong\u003eMatchstick Monkey Baby Electric Sonic Toothbrush\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003egives little ones a brush that feels comfortable and manageable from the start. The ultra-soft bristles and light vibration reach new teeth without feeling harsh, and the compact handle is sized for small hands that still grip from the fist rather than the fingers.\u003c\/p\u003e\n\u003cp\u003eThe protective cap keeps the brush head covered between uses, so it stays clean whether it’s stored on the sink or taken along in a changing bag. Biocote Antimicrobial Protection is built into the material, helping the surface stay fresher for longer and cutting down the constant “is this still clean?” guesswork that comes with daily brushing.\u003c\/p\u003e\n\u003cp\u003eIt runs on a single AAA battery and is fully safety tested, with a brush head size suitable from the first few months through toddlerhood. Replacement heads can be swapped in as needed. The character designs are there for one simple reason: babies are far more cooperative when they enjoy the thing they’re holding. This turns brushing from a negotiation into something they’re willing to do.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":53474695709049,"sku":"60449","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Electric-Sonic-Toothbrush-Monkey-1.jpg?v=1764084766"},{"product_id":"matchstick-monkey-baby-electric-sonic-replacement-toothbrush-heads-2pk","title":"Matchstick Monkey Baby Electric Sonic Replacement Toothbrush Heads (2pk)","description":"\u003cp\u003eThese replacement heads are made for the \u003cstrong\u003eMatchstick Monkey Baby Electric Sonic Toothbrush\u003c\/strong\u003e and give little ones a gentle start to brushing. The ultra-soft bristles feel comfortable against newly cut teeth and early gums, helping babies get used to the sensation without irritation or fuss.\u003c\/p\u003e\n\u003cp\u003eEach head is designed for small mouths and steady handling, so parents can guide the brush easily while little ones learn the routine. They fit securely onto the toothbrush and keep the brushing process straightforward, whether you’re tackling the morning rush or a bedtime wind-down.\u003c\/p\u003e\n\u003cp\u003eBioCote antimicrobial protection is built into the material to help keep the heads fresher between uses. It supports good hygiene without adding extra steps for parents, making these heads a simple, reliable choice for everyday brushing from 3–36 months.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":53474696495481,"sku":"60452","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Baby-Electric-Sonic-Toothbrush-Replacement-Heads-1.jpg?v=1764017500"},{"product_id":"matchstick-monkey-baby-electric-sonic-toothbrush-dusty-pink","title":"Matchstick Monkey Baby Electric Sonic Toothbrush (Dusty Pink)","description":"\u003cp\u003eThe \u003cstrong\u003eMatchstick Monkey Baby Electric Sonic Toothbrush\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003egives little ones a brush that feels comfortable and manageable from the start. The ultra-soft bristles and light vibration reach new teeth without feeling harsh, and the compact handle is sized for small hands that still grip from the fist rather than the fingers.\u003c\/p\u003e\n\u003cp\u003eThe protective cap keeps the brush head covered between uses, so it stays clean whether it’s stored on the sink or taken along in a changing bag. Biocote Antimicrobial Protection is built into the material, helping the surface stay fresher for longer and cutting down the constant “is this still clean?” guesswork that comes with daily brushing.\u003c\/p\u003e\n\u003cp\u003eIt runs on a single AAA battery and is fully safety tested, with a brush head size suitable from the first few months through toddlerhood. Replacement heads can be swapped in as needed. The character designs are there for one simple reason: babies are far more cooperative when they enjoy the thing they’re holding. This turns brushing from a negotiation into something they’re willing to do.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":56834469069177,"sku":"60463","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Baby-Electric-Sonic-Toothbrush-Dusty-Pink-1.jpg?v=1773234833"},{"product_id":"matchstick-monkey-finger-toothbrush-with-carry-case-yellow-beige","title":"Matchstick Monkey Finger Toothbrush with Carry Case (Yellow \u0026 Beige)","description":"\u003cp class=\"_p_ua7qq_109\"\u003e\u003cspan\u003eThe \u003cstrong\u003eMatchstick Monkey Finger Toothbrush\u003c\/strong\u003e fits over your finger to clean and massage gums from the earliest stages of teething. Soft silicone bristles are gentle enough for sore gums but textured enough to remove milk residue and introduce the feeling of brushing before moving to a traditional toothbrush.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_ua7qq_109\"\u003e\u003cspan\u003eThe finger design gives you full control over pressure and angle, which matters when you're working with a mouth that's still tiny and a baby who's learning to tolerate the sensation. It's easier to reach back teeth and gum lines without the awkward handle length of a standard brush.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_ua7qq_109\"\u003e\u003cspan\u003eThe included case keeps the brush covered between uses, so it stays clean whether it's stored in the bathroom or carried in a changing bag. It's small enough to slip into a pocket and the whole thing can be sterilised or run through the dishwasher without breaking down.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":56834745926009,"sku":"60464","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Ginfer-Toothbrush-Yellow-Beige-1.jpg?v=1773237238"},{"product_id":"matchstick-monkey-training-toothbrush-with-stopper-dusty-pink-lilac","title":"Matchstick Monkey Training Toothbrush with Stopper (Dusty Pink \u0026 Lilac)","description":"\u003cp\u003eThe \u003cstrong\u003eMatchstick Monkey Training Toothbrush\u003c\/strong\u003e is designed to help little ones begin practising brushing on their own. With a chunky silicone handle shaped for small hands, it’s easy for babies and toddlers to hold during the early stages of tooth care.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft silicone bristles are gentle on delicate gums and new teeth, helping children get used to the feeling of brushing without irritation. The built-in safety stopper sits behind the brush head to help prevent the toothbrush being pushed too far into the mouth, giving parents extra reassurance while children learn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from durable food-grade silicone, the brush is comfortable to grip and easy to clean between uses. Biocote® antimicrobial protection helps keep the toothbrush hygienic for longer.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":56835037495673,"sku":"60469","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Training-Toothbrush-Stopper-Dusty-Pink-1.jpg?v=1773240473"},{"product_id":"matchstick-monkey-training-toothbrush-with-stopper-mint-green-light-blue","title":"Matchstick Monkey Training Toothbrush with Stopper (Mint Green \u0026 Light Blue)","description":"\u003cp\u003eThe \u003cstrong\u003eMatchstick Monkey Training Toothbrush\u003c\/strong\u003e is designed to help little ones begin practising brushing on their own. With a chunky silicone handle shaped for small hands, it’s easy for babies and toddlers to hold during the early stages of tooth care.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft silicone bristles are gentle on delicate gums and new teeth, helping children get used to the feeling of brushing without irritation. The built-in safety stopper sits behind the brush head to help prevent the toothbrush being pushed too far into the mouth, giving parents extra reassurance while children learn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from durable food-grade silicone, the brush is comfortable to grip and easy to clean between uses. Biocote® antimicrobial protection helps keep the toothbrush hygienic for longer.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":56835657466233,"sku":"60468","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Training-Toothbrush-Stopper-Blue-Green-1.jpg?v=1773243676"},{"product_id":"matchstick-monkey-training-toothbrush-with-stopper-giraffe-lion","title":"Matchstick Monkey Training Toothbrush with Stopper (Giraffe \u0026 Lion)","description":"\u003cp\u003eThe \u003cstrong\u003eMatchstick Monkey Training Toothbrush\u003c\/strong\u003e is designed to help little ones begin practising brushing on their own. With a chunky silicone handle shaped for small hands, it’s easy for babies and toddlers to hold during the early stages of tooth care.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft silicone bristles are gentle on delicate gums and new teeth, helping children get used to the feeling of brushing without irritation. The built-in safety stopper sits behind the brush head to help prevent the toothbrush being pushed too far into the mouth, giving parents extra reassurance while children learn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from durable food-grade silicone, the brush is comfortable to grip and easy to clean between uses. Biocote® antimicrobial protection helps keep the toothbrush hygienic for longer.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":56835870032249,"sku":"60467","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Training-Toothbrush-Stopper-Lion-Giraffe-1.jpg?v=1773244285"},{"product_id":"matchstick-monkey-baby-gum-and-teeth-wipes","title":"Matchstick Monkey Baby Gum and Teeth Wipes","description":"\u003cp class=\"_p_ua7qq_109\"\u003e\u003cspan\u003e\u003cstrong\u003eMatchstick Monkey Baby Gum \u0026amp; Teeth Wipes\u003c\/strong\u003e are designed to clean gums and new teeth when a toothbrush isn't practical or before brushing becomes part of the routine. Each wipe removes milk residue and sugars that can lead to plaque buildup, helping keep mouths fresh between feeds or when you're away from home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_ua7qq_109\"\u003e\u003cspan\u003eThe wipes are fluoride-free and enriched with xylitol, which supports healthy gum development in the early months. Individually wrapped for hygiene and portability, they're easy to slip into a changing bag or keep by the cot for quick use after night feeds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_ua7qq_109\"\u003e\u003cspan\u003eTo use, wrap the wipe around a clean finger and gently wipe gums and teeth. Each wipe is single-use and biodegradable, so it can be composted after disposal. 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Soft textured bumps gently massage tender gums, while the easy-grip design lets little hands hold on tight. Lightweight and easy to handle, little ones can use it on their own and it’s easy to take along wherever you go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from food-grade silicone and free from BPA, this teether is designed with both safety and practicality in mind. Keep it in the fridge for extra cooling comfort whenever teething starts to cause fussiness.\u003c\/p\u003e","brand":"Matchstick Monkey","offers":[{"title":"Default Title","offer_id":56836921033081,"sku":"82233","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/2729\/4935\/files\/Matchstick-Monkey-Cooling-Teether-Blue-1_d5504825-e065-4c6d-a2a2-67be1b19902c.jpg?v=1773250706"},{"product_id":"matchstick-monkey-cooling-teether-dusty-pink","title":"Matchstick Monkey Cooling Teether (Dusty Pink)","description":"\u003cp\u003e\u003cspan\u003eSoothe sore gums and bring instant relief when teething gets tough. 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