So, why choose to carry your baby? Some would say convenience – by wearing your baby, you free your hands to accomplish your tasks. Babywearing enables you to nurse on the go, chase your active toddler around the park, run errands, or prepare dinner – all the things that still need to get done after the new baby arrives.

Baby carriers quite simply allow you to remain active and get around places you wouldn’t be able to otherwise - crowded malls, cobbled streets, airports, museums or castles – the list is endless and there is no need to compromise when you have the option of using a baby carrier.

Convenience is a big factor but the benefits of babywearing extend much further, babies have a fundamental need for physical contact with their parents and caregivers. Babies who are worn sleep better, cry less, nurse and gain weight better, and tend to be more alert and interact with the world around them.

Kangaroo care, holding a premature baby skin-to-skin, has been proven to promote physical growth and neurological development in tiny babies. By holding them close, parents bond with their babies and help them adapt to the world around them.

But one of the most rewarding aspects of babywearing reaches far beyond the convenience and physical benefits, it’s the absolute joy of holding your baby close, the intimacy if offers and that feeling of endless love!